Colorful content and multimedia solutions, which are displayed as you scroll down, make for an eye-catching and catchy appearance of the first digital edition of the Hungarian GLAMOUR magazine, which was published a few days ago under the title Mothers’ Week.

The new format brings the experience of flipping through a print magazine to online article reading, with the addition of multimedia content that gives eyes what they automatically look for in online content: moving images.

GLAMOUR’s editorial team believes that scrolling provides a more colourful and enjoyable way of delivering content, and was one of the first glossy magazines in Hungary to introduce online scrolling storytelling in one-pager format on this year’s Mother’s Day, which the editorial team has renamed Mother’s Week, emphasising that the importance of experiencing motherhood and the difficulties associated with it needs far greater discussion than a one-day celebration.

“We want to present a complex picture of motherhood, in which there is as much space for the challenges and dilemmas of becoming and coping as a mother as there is for the positive experiences of motherhood. We think it’s perfectly fine if someone doesn’t want to become a mother, and we want to inspire understanding and dialogue between generations.” – says Krisztina Maróy, editor-in-chief of the magazine, in the context of Mother’s Week, which will be followed by Father’s Week in June.

“We have timed the launch of the one pager format for Mother’s Day, or in our approach, Mother’s Week, because we think the topic deserves an innovation to underline our view that mothers deserve more attention than one day a year. By the way, the introduction of the new digital solution required a new kind of co-production at editorial and publishing level, and it was a pleasure to see how our online editors, our picture editor, our professional art director and editors working together on the print magazine, as well as our publisher Ringier’s developers, digital department and product manager, all worked together. It’s always worth experimenting – readers love fresh online solutions and we love pushing the boundaries!” – adds Beáta Somogyi-Tóth, glamour.hu’s online editor-in-chief.