History
The beginnings
1993 - 1994
1993
Foundation of Ringier Publishing Ltd.
On April 24, 1993, the business weekly Kápé was launched as the first product of Ringier Publishing Ltd. on the Hungarian media market.
1994
The launch of Blikk daily newspaper
Blikk was launched on March 1, 1994, and since 2001 it has been Hungary's daily newspaper with the largest number of copies sold. In 2022, Blikk had a 46% share in the market of nationally distributed daily newspapers, and with this result, as well as its reader base of 490,000, it remains the market leader among domestic daily papers. Its online edition, blikk.hu, often ranks at the top of the most popular domestic news sites month after month, with traffic exceeding 1 million unique visitors per day.
The 2000s
2004 - 2006
2004
Our portfolio is expanding with GLAMOUR and Auto Bild brands
In 2004, our portfolio was enriched with the licensed magazines GLAMOUR and Auto Bild. GLAMOUR is the fashion magazine with the largest number of copies sold in Hungary, and its market share exceeded 70% in Q1 2022. Its online edition, glamour.hu, attracts an average of 1.5 million real users per month, thereby maintaining its market-leading position in terms of monthly reach in the online glossy segment since July 2022. In March 2022, Ringier Hungary introduced its first paywall-based digital product for the brand, the GLAMOUR Univerzum application, which offers its subscribers discount shopping opportunities in addition to exclusive glossy content. The dominance of GLAMOUR days associated with the brand is unquestionable in the range of shopping days with similar discount coupons.
2005
The launch of the Hungarian edition of GEO magazine
Our printed portfolio has been expanded with a scientific and informative magazine.
2006
Our own printing house is being built in Kecskemét
The RAS-era
2014 - 2021
2014
The establishment of Ringier Axel Springer Hungary
The Ringier Axel Springer Hungary joint venture was established in 2014 with the merger of the Hungarian operations of the Swiss-based Ringier AG and the German Axel Springer SE.
2015
Acquisition of the market-leading domestic job portal, profession.hu
The parent company of RAS Hungary, Ringier Axel Springer Media AG, acquired job portal profession.hu in 2015. With a market share of more than 70%, profession.hu is Hungary's leading classified platform. The company places great emphasis on continuous technological development and is proud to be present on the labour market as an exceptionally strong employer brand. With its Big Data analyses, regular public opinion polls and professional events, profession.hu has become one of the most decisive experts in the Hungarian labour market.
2017
Our digital portfolio is expanding with noizz.hu and egészségkalauz.hu
In 2017, health site egészségkalauz.hu and noizz.hu, targeting Gen Z users, joined our digital product range. While egészégkalauz.hu ranks second in the health portals segment with 1.7 million real users per month, noizz.hu is the segment leader with 1.6 million real users monthly.
2018
The launch of our Bookazine product line
Since 2018, our historical and informative bookazine volumes have been published under the brand names Bookazine Bestseller and Bookazine Plusz.
2021
The launch of the GLAMOUR Univerzum app with paywall-based digital content
GLAMOUR's application introduced in 2017, changed generations. Until now, the application only served as an (increasingly powerful) alternative to the print magazine and coupon booklet during the GLAMOUR Days shopping event, but from now on it continues to function as a full-fledged, independent digital channel. The GLAMOUR Univerzum app offers personalized subscription packages with exclusive glossy content and discounted shopping options - all year round. The application is now available on nearly 130,000 mobile devices, and the number of active subscribers exceeds 26,000.
The reneval of blikk.hu
In accordance with changing consumer habits, blikk.hu has been given a faster, more transparent and modern design. With a monthly reach of 3.8 million and an average of 962,000 daily real users, blikk.hu ended January 2023 as the market leader of all domestic online media. Blikk.hu is considered the market leader among city dwellers and those with high school diplomas.
Glamour.hu gets a new trendy look
Glamour.hu has been renewed with a design in line with international trends and modern user solutions. The glossy site attracts an average of 1.5 million monthly real users, thereby maintaining its position as the market leader in terms of monthly reach in the online glossy segment since July 2022. Since January 2023, with more than 130,000 real users, glamour.hu has also taken the lead in terms of daily reach.
We are Ringier
2021 - 2024
2021
The Swiss Ringier AG becomes our sole owner
In accordance with the agreement announced in the summer of 2021 by the two parent companies of the Ringier Axel Springer Media AG joint venture, the Swiss Ringier AG and the German Axel Springer SE, by the beginning of 2022 the Swiss Ringier AG has acquired the shares of Axel Springer's interests in Central and Eastern Europe. Thus, by February 2022, the Swiss Ringier Group became the sole owner of our entire media offerings in Hungary. Although with a new name, Ringier Hungary Kft., we continue with an unchanged portfolio. As the 100% owner of profession.hu, the Ringier AG is still present on the market of Hungarian job portals.
2022
New online magazine at Ringier Hungary: kiskegyed.hu is launched
In April 2022, kiskegyed.hu, the online edition of the more than 3-decade-old brand, women's weekly Kiskegyed, was launched, which offers useful, practical reading material for ladies' everyday life. The magazine-like content offer is complemented by opinion articles and blog-type columns from well-known authors. By the beginning of 2023, kiskegyed.hu had overtaken its direct competitor not only in terms of daily but also monthly real users, thus securing its third place in the women's online segment. Kiskegyed.hu reaches an average of 271,000 real users per day and 2.3 million real users per month.
The launch of digital sports media platform sportal.hu
In October 2022, we launched a new digital sports platform in Hungary, sportal.hu, in close cooperation with the Ringier Sports Media Group. Sportal.hu provides Hungarian sports fans with video-based news, commentaries, analyses, interviews, statistics and live results 24-7. In January 2023, with more than 1.1 million real users, sportal.hu finished among the TOP3 in the domestic digital sports segment in terms of total monthly reach.
We are handling the sales of our digital advertising surfaces in-house
We have closed our current sales house cooperation at the end of 2022, and from January 2023, we are handling the advertising sales of our entire online, print and BTL product portfolio in-house. In the future, Ringier Hungary’s sales team will manage the sales tasks of the advertising sites of blikk.hu, sportal.hu, kiskegyed.hu, glamour.hu, egészségkalauz.hu, and noizz.hu. The reason for the change in concept is that we want to strengthen our digital and programmatic sales capacities within the company in the long term. We consider this to be crucial in order to be able to represent the “digital first” approach that defines the publisher’s product development directions and each project in the field of advertising sales as well. Our digital portfolio attracts 4.2 million real users monthly.
We are building our own studio in our headquarters
Ringier Hungary is investing in a state-of-the-art video and podcast studio with minimal technical staff to handle its dynamically expanding video content production in-house. The technical space, similar to television studios, is located in the media company's headquarters in the XII district, and the publishing team is expanded with a three-person professional staff with TV experience.
2023
We inform. We entertain. We connect. For 30 years.
This year we celebrate the 30th anniversary of our media company Ringier in Hungary.
We start to measure and improve the visibility of women in our media portfolio
With our portfolio, we join the international EqualVoice initiative, which aims to increase the visibility of women and their expertise in media products. The aim of the movement is to reduce the qualitative and quantitative asymmetry in the voice of men and women as experts in the media at a global level.
We start to measure and reduce the carbon footprint of our digital media portfolio
We start to measure and reduce the carbon footprint of our digital media portfolio, as the first of our domestic publishers to do so. The process starts in the summer of 2023 with the measurement of the carbon efficiency of blikk.hu, the largest daily news site in Hungary, in cooperation with the Carbon.Crane team.
We establish a prize called Ringier Közös Nevező díj
Ringier Hungary, which is celebrating three decades of operation in Hungary, is creating the Ringier Közös Nevező díj (Common Nominator Award) in recognition of Hungarian organisations and support communities working to bring together increasingly divided social groups, seeking similarities rather than differences.
2024
30 years of our leading daily newspaper, Blikk
We celebrate the 30th anniversary of Hungarian Blikk with a virtual press photo exhibition, a limited edition bookazine and a charity video series. On 1 March, the anniversary day, the print edition of the magazine is launched with an eight-page extra supplement, in which readers can re-read the most important news, reports and features from the past three decades.
Our first paywall publication, GLAMOUR Plus is launched
In addition to editorials, interviews and guest author content created exclusively for GLAMOUR Plus, the brand's new paywall digital platform will also provide access to private events, premiere screenings, limited gift packages, digital editions of print magazines and of course the GLAMOUR Shopping Days coupon offer.
Tvr-hét celebrates 35 years on the market
In September 1989, the first issue was published in week 41. Tvr-hét was an innovation in the market for several reasons, for example, unlike the only state TV magazine at the time, it also provided information about programmes on foreign channels.
You have no limits! - claims the 20 years old GLAMOUR magazine
Celebrating its 20th anniversary in Hungary this year, GLAMOUR is creating a special advertising campaign. The magazine supports you to be yourself, on your own terms, because there are no limits! Promoting inclusivity and diversity, supporting women are all goals that have defined GLAMOUR's ars poetics for 20 years.
TECHXPO is launched
The TECHXPO Budapest 2024 event takes place for the first time between 21-24 November 2024, jointly organised by Ringier Hungary and tech media brand IT Business. For four days TECHXPO welcomes its audience with conferences, a professional exhibition and family programmes all of which were related to the technological trends and digital developments that define our present and future.
GLAMOUR Shop is launched
A unique cooperation is launched between RTL, one of the biggest Hungarian commercial media companies, and Ringier Hungary, the Hungarian publisher of GLAMOUR magazine. The two media companies are jointly launching merchandising products for the popular singer-detective show, Masked Singer. With the launch of the webshop, Ringier Hungary enters the e-commerce market.