History
The beginnings
1993 - 1994
1993
Foundation of Ringier Publishing Ltd.
On April 24, 1993, the business weekly Kápé was launched as the first product of Ringier Publishing Ltd. on the Hungarian media market.
1994
The launch of Blikk daily newspaper
Blikk was launched on March 1, 1994, and since 2001 it has been Hungary's daily newspaper with the largest number of copies sold. In 2022, Blikk had a 46% share in the market of nationally distributed daily newspapers, and with this result, as well as its reader base of 490,000, it remains the market leader among domestic daily papers. Its online edition, blikk.hu, often ranks at the top of the most popular domestic news sites month after month, with traffic exceeding 1 million unique visitors per day.
The 2000s
2004 - 2006
2004
Our portfolio is expanding with GLAMOUR and Auto Bild brands
In 2004, our portfolio was enriched with the licensed magazines GLAMOUR and Auto Bild. GLAMOUR is the fashion magazine with the largest number of copies sold in Hungary, and its market share exceeded 70% in Q1 2022. Its online edition, glamour.hu, attracts an average of 1.5 million real users per month, thereby maintaining its market-leading position in terms of monthly reach in the online glossy segment since July 2022. In March 2022, Ringier Hungary introduced its first paywall-based digital product for the brand, the GLAMOUR Univerzum application, which offers its subscribers discount shopping opportunities in addition to exclusive glossy content. The dominance of GLAMOUR days associated with the brand is unquestionable in the range of shopping days with similar discount coupons.
2005
The launch of the Hungarian edition of GEO magazine
Our printed portfolio has been expanded with a scientific and informative magazine.
2006
Our own printing house is being built in Kecskemét
The RAS-era
2014 - 2021
2014
The establishment of Ringier Axel Springer Hungary
The Ringier Axel Springer Hungary joint venture was established in 2014 with the merger of the Hungarian operations of the Swiss-based Ringier AG and the German Axel Springer SE.
2015
Acquisition of the market-leading domestic job portal, profession.hu
The parent company of RAS Hungary, Ringier Axel Springer Media AG, acquired job portal profession.hu in 2015. With a market share of more than 70%, profession.hu is Hungary's leading classified platform. The company places great emphasis on continuous technological development and is proud to be present on the labour market as an exceptionally strong employer brand. With its Big Data analyses, regular public opinion polls and professional events, profession.hu has become one of the most decisive experts in the Hungarian labour market.
2017
Our digital portfolio is expanding with noizz.hu and egészségkalauz.hu
In 2017, health site egészségkalauz.hu and noizz.hu, targeting Gen Z users, joined our digital product range. While egészégkalauz.hu ranks second in the health portals segment with 1.7 million real users per month, noizz.hu is the segment leader with 1.6 million real users monthly.
2018
The launch of our Bookazine product line
Since 2018, our historical and informative bookazine volumes have been published under the brand names Bookazine Bestseller and Bookazine Plusz.
2021
The launch of the GLAMOUR Univerzum app with paywall-based digital content
GLAMOUR's application introduced in 2017, changed generations. Until now, the application only served as an (increasingly powerful) alternative to the print magazine and coupon booklet during the GLAMOUR Days shopping event, but from now on it continues to function as a full-fledged, independent digital channel. The GLAMOUR Univerzum app offers personalized subscription packages with exclusive glossy content and discounted shopping options - all year round. The application is now available on nearly 130,000 mobile devices, and the number of active subscribers exceeds 26,000.
The reneval of blikk.hu
In accordance with changing consumer habits, blikk.hu has been given a faster, more transparent and modern design. With a monthly reach of 3.8 million and an average of 962,000 daily real users, blikk.hu ended January 2023 as the market leader of all domestic online media. Blikk.hu is considered the market leader among city dwellers and those with high school diplomas.
Glamour.hu gets a new trendy look
Glamour.hu has been renewed with a design in line with international trends and modern user solutions. The glossy site attracts an average of 1.5 million monthly real users, thereby maintaining its position as the market leader in terms of monthly reach in the online glossy segment since July 2022. Since January 2023, with more than 130,000 real users, glamour.hu has also taken the lead in terms of daily reach.
We are Ringier
2021 - 2022
2021
The Swiss Ringier AG becomes our sole owner
In accordance with the agreement announced in the summer of 2021 by the two parent companies of the Ringier Axel Springer Media AG joint venture, the Swiss Ringier AG and the German Axel Springer SE, by the beginning of 2022 the Swiss Ringier AG has acquired the shares of Axel Springer's interests in Central and Eastern Europe. Thus, by February 2022, the Swiss Ringier Group became the sole owner of our entire media offerings in Hungary. Although with a new name, Ringier Hungary Kft., we continue with an unchanged portfolio. As the 100% owner of profession.hu, the Ringier AG is still present on the market of Hungarian job portals.
2022
New online magazine at Ringier Hungary: kiskegyed.hu is launched
In April 2022, kiskegyed.hu, the online edition of the more than 3-decade-old brand, women's weekly Kiskegyed, was launched, which offers useful, practical reading material for ladies' everyday life. The magazine-like content offer is complemented by opinion articles and blog-type columns from well-known authors. By the beginning of 2023, kiskegyed.hu had overtaken its direct competitor not only in terms of daily but also monthly real users, thus securing its third place in the women's online segment. Kiskegyed.hu reaches an average of 271,000 real users per day and 2.3 million real users per month.
The launch of digital sports media platform sportal.hu
In October 2022, we launched a new digital sports platform in Hungary, sportal.hu, in close cooperation with the Ringier Sports Media Group. Sportal.hu provides Hungarian sports fans with video-based news, commentaries, analyses, interviews, statistics and live results 24-7. In January 2023, with more than 1.1 million real users, sportal.hu finished among the TOP3 in the domestic digital sports segment in terms of total monthly reach.
We are handling the sales of our digital advertising surfaces in-house
We have closed our current sales house cooperation at the end of 2022, and from January 2023, we are handling the advertising sales of our entire online, print and BTL product portfolio in-house. In the future, Ringier Hungary’s sales team will manage the sales tasks of the advertising sites of blikk.hu, sportal.hu, kiskegyed.hu, glamour.hu, egészségkalauz.hu, and noizz.hu. The reason for the change in concept is that we want to strengthen our digital and programmatic sales capacities within the company in the long term. We consider this to be crucial in order to be able to represent the “digital first” approach that defines the publisher’s product development directions and each project in the field of advertising sales as well. Our digital portfolio attracts 4.2 million real users monthly.