Ringier Hungary will close its current sales house cooperation at the end of 2022, and from January 2023, the media company will handle the advertising sales of its entire online, print and BTL product portfolio in-house. In the future, Ringier’s sales team will manage the sales tasks of the advertising sites of blikk.hu, sportal.hu, kiskegyed.hu, glamour.hu, egészségkalauz.hu, and noizz.hu. With this step, servicing media agencies and the programmatic market will return to the company. 

“We are concluding a great and successful partnership with our current sales house, Adaptive Media, at the end of 2022. On behalf of Ringier Hungary, I would like to thank István Sopov and his team for their joint work over the past three years. The reason for the change in concept is that we want to strengthen our digital and programmatic sales capacities within the company in the long term. We consider this to be crucial in order to be able to represent the “digital first” approach that defines the publisher’s product development directions and each project in the field of advertising sales as well,”

Péter Jánosi, Director of Sales

The media company’s latest, recently launched sports media platform, sportal.hu, has been managed by Ringier’s own sales department since the launch of the site in October. Like sportal.hu, the advertising platforms of the other members of the media company’s digital media portfolio – blikk.hu, sportal.hu, kiskegyed.hu, glamour.hu, egészségkalauz.hu and noizz.hu – will be sold in-house from January too. In order to implement its plans, Ringier will soon expand its sales team with a few new professionals but will basically rely on its existing sales department of around 30 people.

The digital portfolio of Ringier Hungary attracts 4.2 million unique visitors per month. While the market-leading news site blikk.hu reaches an average of nearly 1 million real users daily, online women’s magazines kiskegyed.hu and glamour.hu are in the TOP5 female-themed domestic websites.