2023-07-24

GLAMOUR strengthens online with regular digital cover stories and moving magazine covers

Well-known Hungarian model and television presenter Edina Kulcsár walks towards us on the moving cover of GLAMOUR - this is how the glossy brand welcomes its online audience from this morning. From now on, glamour.hu also regularly gets its cover page, different from the printed magazine, which in the future promises readers exclusive, digital cover stories between two print editions.

We are witnessing a new era in the life of glossy magazines: thanks to video technology, the covers come to life, and the iconic cover girl, not only smiles at us but also walks towards us for a few seconds or dazzles us with one movement. This morning, the Hungarian edition of GLAMOUR welcomes its online audience with its moving cover page and the exclusive interview behind it, which from now on will appear regularly, between the publication of its two printed issues, with a solution that is also considered innovative on the international scene.

The moving front page hides the digital cover story of the well-known model and television presenter Edina Kulcsár illustrated with exclusive photos: she talks about how she experiences the new era of her private life and her body, which is changing after her pregnancy.

“We consciously pay attention to being among the first to use digital media solutions. The domestic introduction of the moving online cover page cannot be an exception to this, as great international trends have started and are starting in this area as well, not only providing an impressive digital visual but at the same time giving glossy brands a fresh boost. For a long time, we have not been thinking in terms of print and online or GLAMOUR days shopping events, but in terms of a complete brand universe in which everything that GLAMOUR Hungary can offer is available. The moving online front page and the wealth of possibilities that come with it further enrich our GLAMOUR Universe,”

Krisztina Maróy, Editor-in-Chief, GLAMOUR Hungary