The timeless, strong and stylish look of the new logo reflects the brand’s global mission: supporting and empowering women in all areas of their lives. The new logo has already taken its place on the brand’s domestic online platforms, including GLAMOUR Online, Instagram and TikTok, where it also received its own filter. It will debut in print on the next May-June issue of the Hungarian edition of GLAMOUR magazine, as well as on the cover of the soon-to-be published spring-summer issue of GLAMOUR Book bookazine.

“We have developed a brand appearance that is timeless, looks beautiful on digital platforms as well as, from an aesthetic point of view, is both classic and forward-looking”

Deborah Joseph, editorial director, GLAMOUR Europe

“The new logo, with its tapering black lines and art deco features, reminds us of the brilliant, generous elegance of 1930s America, which became a true symbol of a stylish lifestyle. All this is carried forward in a modern guise by the new image, so it perfectly matches the essence of the GLAMOUR brand.”

Zoltán Schneider, art director, GLAMOUR Hungary

In addition to the fact that the new logo enables a unified brand presence on the global stage, the brand supplement appearing in print magazines referring to the given country brings the brand closer to its local audience.