Kapcsolat

 

Bravo Girl

www.bravogirl.hu

 

Bravo Girl! - new profile both inside and out

Bravo Girl, the magazine for teenage girls published by the Ringier-Bauer Publishing Group was re-launched in June. The magazine underwent considerable changes, as regards its layout and content alike. 

Dynamic layout and more star news is what characterises the magazine issued on 5 June; the logo of the magazine has also been changed. The new slogan: „For Girls Only” wishes to stress the changes made, the increasingly casual tone and the themes for teenage girls. 

„Market research was conducted prior to the re-launch, pursuant to which we made the primary target group of the magazine „a little older”; therefore, the magazine will mainly be targeting teenage girl readers aged 13-16 in the future. In this particular age-bracket, a couple of years may even imply significant differences in the way teenagers think and what they are interested in, and consumer demands change extremely quickly from one year to the next. A magazine for teenagers must adjust to new trends on an on-going basis. The tone of the re-launched Baravo Girl! magazine is more grown-up and easy-going, and we write more articles focusing on sex education and lifestyle advice. From now on, we offer all this to readers in a bold, outspoken tone and at the same time extremely dynamic and exciting layout and completely new design.” – said Csaba Illés, editor-in-chief of Bravo Girl.

The cover-page concept of the magazine has been re-launched as well; the most famous stars will be featured on the cover-page in the future. The magazine is now 60 pages and will be published in pocket size (small) format and on better quality paper in the future. 


A Complex communication campaign to the value of approximately 50 million HUF accompanied the re-launch of Bravo Girl. The following are the main pillars of the campaign: TV spots (m1, VIVA, MTV Europe), radio spots (Juventus, Rádió1), press advertisements (Blikk, hot! magazine, Tina, Blikk Nők, IM, BRAVO), online advertisements (blikk.hu, IM-NET, bravo.hu), as well as promotions at retail outlets. 

Main parameters:

•       Primary target-group: teenage girls aged 13-16

–   Urban girls open to the world

–   Girls that have experienced love in their life, however, do not yet have steady relationships

–  Actively use the Internet and community sites

–  Are interested in fashion and beauty

–  Get average pocket money, however try to lead an active social life

•       Size: 170*230

•       Inside pages: 60g LWC

•       Cover page: 135 g glossy paper, UV lacquer

•       Number of pages: 60

•       Printed at: Bratislava, Slovenka Grafia Press

•       Retail price: 349 HUF

•       Advertising price: 1.050.000 HUF (no change)

 

Online subscribtion

Click on the Blikk website lapcentrum.hu to subscribe to the magazine.

The conception of Teen Network

Ringier Publishing House aims to occupy the number one slot in all areas of the teen magazine market.

The Teen Network system, managed by Ringier-Bauer, serves this basic strategy. It amalgamates the youth titles – BRAVO, BRAVO GIRL!, IM – and online sites of the publishing house, including the related advertising, marketing and readership ambitions, under a single joint philosophy.

The Teen Network system was established in 2004 when the managements of the editorial offices were centralised. Here the journalists are supported by a joint editor-in-chief and a title manager. These titles were primarily repositioned to help the editors and readers make a definite differentiation between the individual magazines.

The titles in Teen Network address an age group that is disinclined to accept conventional, average and commonplace solutions, so Ringier Publishing House presents magazines with creatively written articles, full of pictures and information.

Average no. of copies sold: 51 836
No. of readers: 133 000
Forrás: Matesz 2006. 2. né.,
Szonda-Ipsos–GfK, Médianavigátor 2006. I. félév

Why is it worthwhile to advertise via the Teen Network?

Teen Network is Hungary's largest youth-related media portfolio with 194000 copies sold a month, which reach 500 thousand teenagers!*

Our magazines address teens directly; and the variety of topics meets advertisers' needs.

Our readers are young people of substantial purchasing power who, however, have no "petrified" brand preferences and thus can be efficiently influenced in this respect: an excellent audience for image-building.

Opportunity for very targeted communication of teenagers.

Readers have a high ad-tolerance threshold in terms of print media: only 4,2% of the Teen Network reader pool are annoyed by print ads!*

We provide a flexible and creative editorial contribution when it comes to special ads and sponsored pages.

The Teen Network magazines and the related websites allow for the elaboration of tailor-made advertising packages.

*Source: Matesz, 2007/Q1, preliminary report, Szonda Ipsos–GfK MédiaNavigátor 2006/Q4 and Q1/2007