Kapcsolat

 

IM

IM is the longest running youth magazine published in Hungary. It was launched in 1965 and has retained its leading status ever since. The title, liberalised in the eighties, was actually reborn after the political changes.

The fully revamped paper was first published in Hungary as a glossy teenage magazine in the summer of 2003. Today, due to its circulation of over 50,000, IM is the teenagers’ most popular monthly. This publication primarily addresses metropolitan girls in a direct, frequently informal, sometimes extravagant tone.

IM’s journalists collect and produce up-to-date information about stars, fashion, beauty care; the experts give useful advice in love, boys and style of living.

The philosophy of the magazine is to entertain with information, render safe bases and thus satisfy the youth’s curiosity, pursuit of knowledge and hunger for information.

The magazine is constantly pursuing variation in its creatively processed articles and modern picture spreads, which will all in all guarantee that the title can adapt to the ceaselessly changing needs of a dynamic generation. Altogether, the eight-member editorial staff of IM stand for the realization that the title is not merely reading matter, but attachment to the magazine also expresses a feeling and a lifestyle.

Online subscribtion

Click on the Blikk website lapcentrum.hu to subscribe to the magazine.

The conception of Teen Network

Ringier Publishing House aims to occupy the number one slot in all areas of the teen magazine market.

The Teen Network system, managed by Ringier-Bauer, serves this basic strategy. It amalgamates the youth titles – BRAVO, BRAVO GIRL!, IM – and online sites of the publishing house, including the related advertising, marketing and readership ambitions, under a single joint philosophy.

The Teen Network system was established in 2004 when the managements of the editorial offices were centralised. Here the journalists are supported by a joint editor-in-chief and a title manager. These titles were primarily repositioned to help the editors and readers make a definite differentiation between the individual magazines.

The titles in Teen Network address an age group that is disinclined to accept conventional, average and commonplace solutions, so Ringier Publishing House presents magazines with creatively written articles, full of pictures and information.

Average No. of copies sold: 46 701
No. of readers: 174 000
Forrás: Matesz 2005. III. né., Szonda-Ipsos–GfK, Médianavigátor 2005. I. félév

Why is it worthwhile to advertise via the Teen Network?

Teen Network is Hungary's largest youth-related media portfolio with 194000 copies sold a month, which reach 500 thousand teenagers!*

Our magazines address teens directly; and the variety of topics meets advertisers' needs.

Our readers are young people of substantial purchasing power who, however, have no "petrified" brand preferences and thus can be efficiently influenced in this respect: an excellent audience for image-building.

Opportunity for very targeted communication of teenagers.

Readers have a high ad-tolerance threshold in terms of print media: only 4,2% of the Teen Network reader pool are annoyed by print ads!*

We provide a flexible and creative editorial contribution when it comes to special ads and sponsored pages.

The Teen Network magazines and the related websites allow for the elaboration of tailor-made advertising packages.

*Source: Matesz, 2007/Q1, preliminary report, Szonda Ipsos–GfK MédiaNavigátor 2006/Q4 and Q1/2007